Why Is Search…So…Darn…Hard!
Marketing Insider Group
OCTOBER 14, 2010
The answers are more relevant to paid search (Pay-Per-Click or PPC) but the keyword points can apply to organic (Search Engine Optimization or SEO) search as well. The following is written in the form of a response to an email that asks “where’s our search ads? I hope you find it helpful! So here’s my best shot.
Let's personalize your content