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The ethics of AI-powered marketing technology

Martech

AI has now enhanced this capability, but it also raises ethical concerns. However, AI also introduces a new legion of ethical considerations for marketers to navigate. Data privacy: The cornerstone of ethical marketing For years, data privacy has been one of the primary ethical concerns in marketing technology.

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3 Reasons Why Creating a Diverse Partner Network Is Important

Televerde

They attributed this discomfort to their treatment in relation to their gender, ethnicity, socio-economic background, or neurodevelopmental condition. To this end, it is vital for companies to prioritize diversity and inclusion from the inside out. GM) is a great example of the long-term effects of supplier diversity.

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Why Use AI for an Invisible B2B Cybersecurity Arsenal

Valasys

In an ideal set up, if one is running a B2B business, chances are that he must have multiple levels of security system in place irrespective of the size of the organization – whether it is a small-scale, medium-scale or large scale enterprise. perimeter, network, endpoint, application & data security processes.

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The Guide to Ethical A/B Testing: The Missing Component of Your Optimization Program

Convert

What is Ethical Optimization & Why Should You Care? As brands like Netflix and Amazon scale their testing programs, it is only a matter of time until the question of ethics in A/B testing becomes mainstream and gets its own set of guidelines. Ethical A/B testing is testing that treats site visitors as humans. That is all.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Top GDPR Compliance Software

Hubspot

From data capture to storage, maintenance, transfer, use, and cleaning, it's essential to take care of your contact data ethically and securely. Adhering to data protection in your email campaigns includes adopting these practices: Requiring all leads to specifically opt-in to communications before sending email campaigns.

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The Complete Guide to Building a Sustainable Business

Televerde

Their short- and long-term effects guide every business decision they make. Such benefits include: Cost savings: By reducing excess waste, organizations can save money on materials. While nearly all CEOs see the value in sustainability, only 60% of organizations have a sustainability strategy. Image Source. It does good.