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Email Marketing Trends and Stats

distribion

The highest email click-through rates come between the hours of 8AM-12PM. The highest email open rates come between the hours of 8PM-12AM. Almost a quarter of all email opens occur within the first hour after delivery, so your email should be relevant and prompt. – eMarketer. Nearly half! – Experian.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). eMarketer ). White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. The CMO Survey ).

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

AWeber) Including the word “video” in email subject lines increases open rates by 19% and click-through rates by 65%. AWeber) Including videos in emails can increase click rates by up to 300%. MarTech) The average open rate for email newsletters across all industries is 21.33%. characters. billion by 2027.

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27 Ways to Slice & Dice Your Email List for Better Segmentation

Hubspot

How about the fact that, according to eMarketer , 39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue. 17) Change in Content Engagement Level. 20) Email Type.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

hours per day on their mobile devices.” ( Emarketer ). Email subject lines that are written with immediacy and individuality tend to obtain a 22% higher open rate. Emails that contain subject lines with 6-10 words have the highest open rate. Generally, email marketing has a 4400% average return on investment rate.

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100+ B2B Marketing Statistics You Cannot Miss!

Valasys

Lead generation (85%), sales (84%) and lead nurturing (78%) are considered as essential goals for 2016 by B2B content marketers. Buyer personas are used by 65% of B2B marketers when creating a content marketing plan (eMarketer, 2016). (Content Marketing Institute, 2015) (Source: [link] ).

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56 Reasons Why Content Marketing Works

Marketing Insider Group

Blogs produce low-cost leads for 24% of the marketing community. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. Emarketer ). 52% of marketers generated a lead from Facebook in 2013. The Claim: Social media drives customer acquisition. icontact ).