Content Marketing: Justifying the Costs and Benefits to the C-Suite
SmartBug Media
APRIL 10, 2019
Content marketing was once a foreign term to business executives. Today, most businesses and marketers understand its value, but some still aren’t sure how to make the business case to their senior leadership. If they’re not using content marketing, this is your chance to surge ahead of them; if they are, you’d better catch up fast.
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