Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Customer Experience Matrix
APRIL 17, 2015
Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). Again, this is pretty standard retargeting and look-alike targeting, with the advantage of tailoring messages to people in different stages in Marketo campaigns.
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