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The 22 Best Virtual Event Platforms

Webbiquity

New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Set up virtual booths with interactive features including images, brochures, data sheets and videos. Image credit: Teooh. Total reviews: 339. Average user rating: 9.53 (out of 10). Pricing: contact vendor.

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Social Media Features in Marketing Automation Systems: Who Does What?

Customer Experience Matrix

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. I strongly suspect that the data is incomplete , especially for basic features that are so common the vendors simply don’t bother to mention them.

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Once the marketers figure out what they want to accomplish, they need to identify the specific features that can help them make the most of their current and future marketing programs. The brand provides B2B marketers with a full suite of features to manage email campaigns and also provides excellent tools for B2B sales teams.

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Facebook is the fun social network. Then HP did something cool. I still believe that.

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Marketing automation vendor Eloqua released a SlideShare entitled 10 ways to “solve” Facebook for B2B. Facebook is the fun social network. Then HP did something cool. I still believe that.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

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Aprimo Marketing Studio Supports Sophisticated Business Marketers

Customer Experience Matrix

Summary: Aprimo Marketing Studio offers powerful features in an on-demand system for sophisticated business and consumer marketers. This means that a system for both will include several features needed by only one group or the other. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.