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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. per share, which comes to $871 million.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Accomplishments by Alinean this past quarter includes: The Inc. 500 / 5000 listing Alinean for the second year in a row as one of the fastest-growing U.S.

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Recreating the intensity of sales decision making through virtual events

Ledger Bennett

As a business you need to create opportunities for product demos, FAQs, brand awareness and data capture for ongoing nurture. Take live questions and redirect to an FAQ section at the end of the tour. Just churning out a webinar isn’t going to cut it. Make it snappy, to the point and entertaining. Alternative to a virtual event.

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What Are the Best ABM Tactile Marketing Solutions? PFL vs Sendoso vs Alyce: Reviewed

ClearVoice

Perhaps the most important launch functionality for marketers, however, is that it integrates nicely with most marketing automation suites including Eloqua, Marketo, Hubspot, Drift, Salesforce (for sideways integrations) and others. Sendoso also has a clean, easy, and convenient user interface, making it incredibly easy to install and set up.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Credit for eating your own dogfood at least, although their FAQ just flags what their software doesn’t do (Tweet from your account or follow users). Reachforce.

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How to Increase Email Open Rate, Clicks and Conversions of Your Emails [Webinar Recording and FAQ]

LeadSquared

Check out this analysis by Eloqua. The post How to Increase Email Open Rate, Clicks and Conversions of Your Emails [Webinar Recording and FAQ] appeared first on LeadSquared. But don’t do it all the time, because then the subject looks similar in every other email. You should play around with the subject line.