Industrial Marketing Today

JULY 9, 2010

There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. However, is improving efficiency enough to justify investing in Marketing Automation? Or do we need to show a verifiable ROI? This white paper aims to change that perception of them.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Heinz Marketing

MAY 11, 2020

The fact that if you were counting on trade shows and thinking, well, how do we get more people to our booth? If you just said, well, what if we just didn’t do those trade shows that we all secretly hate? If you have to rethink your entire field marketing strategy overall. So I agree with Kevin. Kevin: Absolutely.

Top of Funnel 82

Top of Funnel Lead Ranking Marketing Qualified Leads Work Management 82

Webbiquity

NOVEMBER 5, 2019

Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. When buyers are comparing multiple suppliers‚ the amount of time spent with any one sales rep may be only 5% or 6%.” Include a section for white papers, case studies, and videos. White papers. Case studies. Infographics.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. How do you separate hot leads from long-term leads from tire-kickers?

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Heinz Marketing

MARCH 3, 2020

A recurring theme in our Breakthrough CMO Breakfast series with 6sense has been the move away from lead capture (which we could argue is a vanity metric for complex B2B sales cycles) and towards prioritizing prospect engagement and experiences.

Intent 61

Intent Lead Scoring Lead Ranking Work Management 61

accelerate agency

AUGUST 4, 2021

Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. You will, however, have to offer them something for their trouble—so think white papers, webinars, ebooks, case studies, and so on.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Allocadia

APRIL 8, 2019

They think about a lot of the different activities we do, trade shows and events and the advertisement we do. We used to write white papers and now we write tweets. Additionally, as we continue to grow as a company, the more efficient we can be with every dollar, the better off we’re going to be. That’s a huge benefit.

Organization 52

Organization Planning Enterprise Management Business 52

B2B Marketing Zone Posts

JUNE 9, 2010

Many can be used together, and some integrate with others to maximize efficiency, tracking and response time. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Is The White Paper Dead for B2B Marketing?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Belkins

NOVEMBER 18, 2019

However, you also want the efficiency of your products and services to be tested and proven by multiple happy customers so the word goes around and attracts new audiences and revenue. By pestering the titles that don’t cover your field of interest, you risk not moving forward in your sales cycle. A trade show?

Work Management 40

Work Management Marketing Management B2B Lead Scoring 40