Sat.Mar 25, 2023

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B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is a finding from The Power of Provocation Report. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level (CMO, CFO, CIO, CCO, COO, CEO).

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3 Ways Your Sales Team Can Repurpose Your Manufacturing Marketing Content


One of the great things about digital marketing for manufacturing is that it generates so many assets that sales can use and repurpose to showcase your value. Your content marketing strategy is a great driver of organic and social traffic. When it’s optimized for SEO to effectively reach and resonate with your target audience, it’s clear how your sales team can leverage your content to nurture the prospect and close the deal.

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B2B Reads: How to use sales incentives, maintain pitch process momentum, start a conversation & make a great impression and more

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 8 Failproof Tips to Start a Conversation with Anyone (and Make a Great Impression) BY Lydia Fenet Not that you will die if you don’t network, but if you don’t make networking a regular part of every day, your business surely