DivvyHQ

MAY 7, 2017

It doesn’t matter whether you work in B2B or B2C marketing, the way your audience consumes content today won’t be the same tomorrow. The technology available is simply moving too fast. To avoid becoming obsolete, we must evolve. The ways in which we disseminate information, news, media, products, or (anything else for that matter) must keep pace with consumers.

Planning 41

Planning Research Trends Content 41

B2B Marketing Directions

MAY 7, 2017

In a recent article for dmnews.com , Mike Colombo, the CMO of Cloudwords, argued that many CMOs aren't ready for a seat at the C-suite table. According to Mr. Colombo, many CMOs aren't winning a seat at the "grown-up" table because they're still relying on performance metrics that are inconsequential to company leaders. Recent research has confirmed that many marketers aren't doing a great job of communicating the value that marketing contributes to the business.

Sales Qualified Leads 40

Sales Qualified Leads Marketing & Strategy Paid Search Agency CMO 40

PureB2B

MAY 7, 2017

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI in the business.

Creativity 86

Creativity Lead Scoring Lead Ranking Generation 86

PureB2B

MAY 7, 2017

Many businesses spend a great deal of time and resources on lead generation. This is completely understandable since, without a consistent influx of new leads, a business simply can’t grow. So marketers go out and invest in proven tactics that drive prospects towards your brand’s sales funnel: Email Marketing – It’s got the best ROI in the business.

Creativity 62

Creativity Lead Scoring Lead Ranking Generation 62

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate