Heinz Marketing

FEBRUARY 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways B2B Companies Can Use Explainer Videos. As a B2B company, you’re trying to get other businesses to buy and use your product or services.

Trends 119

Trends B2B Marketing Effectiveness Planning 119

Business Brainz

FEBRUARY 5, 2022

“To be prepared is half the victory”. In the sales world, nothing can be more accurate than this! Account plan is the blueprint of the sale; the strongest armor for any sales rep. It helps the sales reach a vantage point to target new accounts and forge stronger relationship with their existing accounts. A well-designed account plan combines all the important information , its financials, competitors, strategic priorities, and newer developments in the account and industry.

Planning 52

Planning Ad Building SWOT Case Study 52

B2B Marketing Directions

FEBRUARY 5, 2022

Source: Amazon Yesterday, a Google search using the term future of marketing returned over 500,000 results, and my search was limited to the past year. Clearly, there are an abundance of views about how marketing will evolve over the next several years. A quick scan of the first several pages of search results revealed that many of the articles and other materials focused on a specific aspect of marketing or a particular marketing technique.

Marketing AI 52

Marketing AI Privacy Ethics Marketing & Strategy 52

seo.co

FEBRUARY 5, 2022

Video remains an untapped resource for SEO : Videos are consumed more frequently than text. Videos have the potential to go viral and drive hoards of eyeballs. YouTube remains the second largest search engine, behind Google.com. Videos can help you build direct and indirect backlinks. Here we discuss how to use video to build links to your website. Let’s dive in!

Link Building 98

Link Building Video Marketing Ad Building Youtube 98

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