Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. So I started Fix My Churn and supported both SaaS and eCommerce brands in their lifecycle marketing. How do they use your product(s)? Retention is the same thing.

VALS 70

VALS Communities Copywriting eCommerce 70

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. So I started Fix My Churn and supported both SaaS and eCommerce brands in their lifecycle marketing. How do they use your product(s)? Retention is the same thing.

VALS 55

VALS Communities Copywriting eCommerce 55

Litmus

MARCH 13, 2023

This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan. I also followed email marketing experts like Joanna Wiebe and Val Giesler. I gotta thank Val Geisler for that. More often than not, I’d find the answer—or at least 20% of an answer.

Communities 68

Communities VALS Copywriting eCommerce 68

Unbounce

OCTOBER 22, 2020

For ecommerce and DTC brands, Black Friday and Cyber Monday 2020 are poised to be bigger and more competitive than ever before. This year, more people are showing an openness to try new brands, experiment with new products, and make an effort to shop local. Online shopping though? That’s a completely different story. Mark my words.

Bundling 145

Bundling VALS Landing Pages eCommerce 145

Unbounce

JANUARY 14, 2020

You meticulously craft an ecommerce email marketing campaign that’s gonna help you sell a ton of products. You build a beautiful HTML template, write engaging copy, and A/B test your subject line. Your storefront product page isn’t enough. We’ve all had it happen. You’ve got too many escape routes.

Landing Pages 145

Landing Pages eCommerce Email Marketing Click Rate 145

Litmus

JANUARY 23, 2024

Whether that’s design, strategy, or things that make me go “hmmm,” these are the newsletters that help keep me on top of my email game: Not a Newsletter from Dan Oshinsky The Open Rates Newsletter from Val Geisler Phrasee’s newsletter And well, before I worked at Litmus, the Litmus blog was my go-to for inspiration. Design: What inspires you?

Examples 88

Examples VALS Newsletter Design 88

Unbounce

JULY 30, 2019

But if you’re in ecommerce, that’s a different story. BOGO promotions also work brilliantly for products that you might naturally want to pair or share. ” It looks like this: Mixed Product Bundling. Like BOGO, bundling involves combining multiple products into a single package. Thank goodness!).

Landing Pages 111

Landing Pages Bundling Urgency Marketing Ad Exchange 111