Buzz Marketing for Technology

MAY 15, 2013

Posted in Commerce Conversion Optimization Customer Experience eCommerce Leadership Online Testing Optimization Personalization Testing. A CMO should be somebody who uniquely understands marketing, merchandising, data, analytics and web design, and who can also maintain a creative, innovative organizational structure. If the $42.3

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. It’s a given that ecommerce sites will need to be further tested and tweaked after replatforming. Posted in Business Intelligence Testing.

Allocation 100

Allocation Forrester eCommerce Merchandising 100

Hubspot

JUNE 6, 2011

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog. One of the biggest mistakes you can make with A/B or multivariate testing is to have conversion rate myopia.

Conversion Rate 28

Conversion Rate Elasticity Conversion Optimization 28

Convert

OCTOBER 2, 2020

People commonly use the term A/B/n interchangeably with multivariable testing , but they are different. As you will see in the definition for multivariable test, it is different than A/B/N test. Multivariable Testing (MVT). Multivariable Testing (MVT). Imagine you visit an ecommerce store. A/B Testing Images.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93