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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). Keyword Research Keyword research involves identifying the keywords and phrases that potential clients use when searching for legal services online.

SEO 78
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Ok Google, How Do We Stay Friends in 2020?

Martech Advisor

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

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Your Complete Guide to Measuring Content Marketing's ROI

SmartBug Media

SEO metrics are vital for tracking a site’s organic reach, how it’s performing in the search results, and how much of a market share it has in terms of keywords. Once they’re there, you need to keep them there and stop them from hitting the back button to the SERPs. Image Source ). SEO Impact. High bounce rates demonstrate a problem.

ROI 66
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Social Media SEO: How To Incorporate Social Media Into SEO Strategy

Optinmonster

By simply sharing blog posts on social networks like Twitter and LinkedIn and engaging with followers, we saw our content reach a wider audience, boosting the site’s rankings in search results. OptinMonster’s LinkedIn OptinMonster’s Instagram 2. The answer is yes because hashtags are essentially keywords.

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The Quick Guide to Enterprise SaaS SEO

Single Grain

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. The goal is to increase the visibility of the company’s website in search engine results pages (SERPs) for relevant keywords, and to drive high-quality traffic to the website. Dive Deeper: What Is Enterprise SEO?

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Essential WordPress SEO Plugins: The Marketer’s Toolkit

Single Grain

Although we can’t guarantee they’ll skyrocket your website to the first page of Google SERPs, they’ll definitely help your search engine optimization efforts. The wizard will walk you through any technical aspects as well as help you to optimize for better keywords, title tags, meta descriptions and much more. Features: Canonical URLs.

SEO 101
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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

What did you do the last time you jumped on Facebook, Instagram or LinkedIn? 80% of marketers say video has increased dwell time on their website. In addition, social media platforms – and LinkedIn in particular – reward video content. Landing pages with video are 53% more likely to rank on page one of the SERPs.