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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list.

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Customer Data Platforms: My New Whitepaper Explains the Excitement

Customer Experience Matrix

It was sponsored by ReachForce but they had no influence on the actual content. (In You can download it here. Along those lines, I am embarrassingly excited to report my formal whitepaper explaining the CDP in depth has just been published. Comments are welcome!

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Fliptop scores are loaded into a CRM or marketing automation system where they can be used to prioritize sales efforts and guide campaign segmentation.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list.

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Focus Roundtable Recap: Optimizing Landing Page Conversion Rates

NuSpark Consulting

I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. A review of offers: downloads vs. free trials/offers. How to implement A/B tests and what factors to consider.

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The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Content downloads. For more information on how to build your ABM strategy, download The Clear and Complete Guide to Account Based Marketing. Number of locations.

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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. Likewise, proper conversion architecture, A/B testing, and website form management is a must. It’s that simple. Now, back to the typewriter. .