Domain Gartner Information Intent Data 
Only B2B
FEBRUARY 6, 2024
The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.
Adobe Experience Cloud Blog
JUNE 9, 2017
Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice?
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Zoominfo
OCTOBER 15, 2020
The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.
DealSignal
AUGUST 3, 2023
Most marketers think their data is accurate, but most of the time, it’s not. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.
SalesIntel
MAY 17, 2023
This can hinder lead generation efforts in several ways, including: Incomplete and Inaccurate Data: Limited access to B2B data can result in incomplete and inaccurate information about potential leads, making it difficult for marketers to reach the right audience with the right message. due to exhausted ZoomInfo credits.
Vision Edge Marketing
AUGUST 22, 2023
CONs : Lack of context : MQLs often lack sufficient context about the prospective customer’s intent, making it challenging to understand their specific needs and level of interest. CON s : Data complexity : Analyzing and interpreting buyer intent data can be complex, requiring the use of advanced analytics and data processing techniques.
SalesIntel
AUGUST 2, 2022
Simply put, “A B2B buyer persona is a key description of your target business and customer that includes all information from demographics to their needs, goals, and even the products they use.” Buyer Intent Data. Knowing the buyer’s buying intent will help you choose the right set of prospects to focus on.
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