journeys 
Buffer
MARCH 31, 2022
A YouTube video here, a LinkedIn post there – my life is a scrapbook of the lessons I learned from other people's journeys. At the end of 2021, I decided to give a little peek behind the curtain of my life by sharing some of my goals for 2022 on Twitter. Most people balk at the idea of transparency.
Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?
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Webbiquity
APRIL 21, 2020
Years ago, I noticed a need in the market for a tech company that understood what architects and builders did with technology instead of just selling a product, so I started CADsoft Consulting. As a startup, and now scaling up, we’re always in a discovery phase as to where the market is and who our customers are. The Lessons.
KoMarketing Associates
JULY 28, 2020
Whether you are looking to increase brand awareness, educate your audience, or nurture existing prospects to send them further along in the buying process, content marketing can be an extremely powerful tool. With this in mind, here are some things to consider as you develop your content marketing proposal: Executive Summary and Goals.
6sense
NOVEMBER 9, 2015
Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. Content Marketing. Do you have an executive solely dedicated to producing and executing a comprehensive content marketing strategy?
Sharpspring
MARCH 23, 2021
When considering CRM vs. marketing automation for your own business, the premise can seem the same. Still, if you have to choose, there are several things to consider regarding CRM vs. marketing automation. Many people assume CRM and marketing automation are interchangeable, but it’s important to distinguish what each concept entails.
GreenRope
APRIL 8, 2018
It’s safe to say that influencer marketing is the future of marketing. And the benefits of influencer marketing for your business are clear: Your brand gains credibility and earns trust. for every $1 invested on influencer marketing. 75% of marketers are facing a challenge with finding the right influencers.
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