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Marketing Insider Group
NOVEMBER 9, 2020
Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.
Hubspot
JULY 21, 2015
On top of the soul searching, repositioning, creative, legal headaches and everything else that’s involved, you’re going to have Google to reckon with. Over the years, we’d evolved from a local SEO and web design shop to a full blown digital agency, and we knew it was time our brand reflected that. Google Analytics.
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Contently
MARCH 21, 2023
The ability to map sales back to content is a practice known as attribution, and it’s the black box of content marketing. Every content marketer struggles to achieve success here. Yet content attribution models can look different across companies. Finally, this content attribution work helps align marketing with sales.
Convert
SEPTEMBER 14, 2020
Like testing and experimentation , UTM codes let you track the success of your marketing efforts. If you are serious about using tracking and measuring for growth, consider mastering and incorporating UTM parameters into your marketing program. How to set up UTM parameters in Google Analytics. Benefits of using UTM codes.
nDash
JUNE 23, 2021
Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads. Use Visuals.
Single Grain
NOVEMBER 16, 2023
If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.
Hubspot
JULY 31, 2019
Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. Content distribution is an integral, if not the most important, part of your content strategy. Through the various content distribution channels we discuss next. Owned Content Distribution.
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