webinars 
The Effective Marketer
MAY 9, 2011
Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.
6sense
DECEMBER 8, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Data.
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Ambal's Amusings
JULY 22, 2010
For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Forrester Blog for Interactive Marketing Professionals. Ardath Albee. Maria Pergolino.
6sense
AUGUST 28, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Data.
The Effective Marketer
MAY 27, 2015
If you don’t subscribe to Gartner, Forrester or other analyst organization then getting the reports is more difficult but not impossible as vendors mentioned in the report will showcase the document on their websites and allow people to download for free. Youtube can be a good source of information to catch product demos and reviews.
Hubspot
JANUARY 3, 2012
That's why you spend hours upon hours creating ebooks , perfecting webinar slides, and building up your arsenal of offers. Check out HubSpot's webinar page and ebook page as examples. Within ebooks, webinars, and other offers is also a great time to introduce a middle-of-the-funnel offer to help move them through the sales cycle.
GreenRope
DECEMBER 14, 2016
A study by Forrester shows the following compelling statistic: “44% of online consumers say having questions answered by a live person while in the middle of an online purchase is one of the most important features a website can offer.” That’s a lot of content. Whitepapers. Blog posts. Contributed blog posts.
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