In-Person Events Are Starting Back Up. Now’s Our Chance to Make Them Better
6sense
DECEMBER 8, 2021
And as Forrester pointed out, the switch to virtual events netted “broader reach, better attendee data acquisition, and extension of value beyond the physical date.” The truth is that while the sudden disappearance of in-person events threw our 2020 marketing strategy into a tailspin, it also had some benefits. Right to Reduce Waste.
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