4 Value Selling Tools to Move Leads Down the Funnel
Adobe Experience Cloud Blog
FEBRUARY 13, 2017
Thankfully, you can prepare for this by leveraging tools that sell value, rather than features, to increase lead quality and sales velocity. And by scoring leads and accounts in your marketing platform, you can determine their sales-readiness and prioritize high-quality leads. Get Conversions to the Middle of the Funnel.
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