Trade Press Services

MARCH 11, 2024

Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. There’s also an increasing realization that the value of traffic you get from search and social may not be as valuable as we originally thought, especially if you’re not converting that audience.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Outgrow

SEPTEMBER 15, 2022

She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Saksham Sharda: Hi, everyone. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Chris Koch

NOVEMBER 7, 2012

I agree (journalism’s future will be determined by its ability to create a business model that pays better than the current one: giving away content for free and charging way too little for ads), but I think he missed the more important disruptive power that platforms like BrandVoice really do have: to disintermediate traditional marketing.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

6sense

FEBRUARY 14, 2022

This is usually registered as non-human traffic or IVT — invalid traffic. As inventory moves through programmatic channels, it disintermediates the relationship between the seller and the buyer — and it makes it a lot easier for someone with fraudulent intent to step into the middle of that. Those aren’t people.

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

B2B Marketing Zone Posts

OCTOBER 5, 2010

5 Steps to Getting Started with Lead Nurturing - Client Bridge , September 16, 2010 For those of us who are involved in the world of online marketing, it’s easy to get infatuated with rankings and traffic. As a blogger, you know by now that increasing your traffic means grabbing your audience’s attention and keeping it.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

LiveRamp

MAY 30, 2019

Readership patterns, and degraded business models have disintermediated many publishers from their readers. To support this innovation, we’re launching Authenticated Traffic Solution (ATS) for publishers. What is Authenticated Traffic Solution? The publishing business has changed tremendously in the last decade. How it Works.

Traffic 45

Traffic Disintermediation Ad Exchange Advertising Agencies 45