multi-touch 
PureB2B
MAY 30, 2022
If your answer is the latter, you’re probably using database marketing. Database Marketing vs. Direct Marketing. Database marketing definitions often speak of its contrast to direct marketing. In truth, database marketing and direct marketing are far from polar opposites.
Adobe Experience Cloud Blog
DECEMBER 20, 2010
by Katie Byrnes In a recent webinar, Mac McIntosh, Founding Partner of AcquireB2B, and Jep Castelein, Founder of LeadSloth (and new Principal Consultant at Marketo!) discussed the top seven ways to utilize marketing automation to generate more sales revenue. search engines, industry portals, directories and social media marketing).
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Adobe Experience Cloud Blog
NOVEMBER 1, 2018
In fact, according to TowerData, the first email marketing blast ever sent in 1978 achieved a whopping $13 million in revenue, which amounts to about $78 million today. Looking at these statistics, any contemporary marketer could easily assume that customer acquisition is email’s primary use.
PureB2B
NOVEMBER 29, 2016
Here are some common tools that are available in the market today: Email Marketing Tools. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Marketing Analytics. Conclusion.
PureB2B
NOVEMBER 29, 2016
Here are some common tools that are available in the market today: Email Marketing Tools. The Marketo marketing automation software is a multi-functional platform that promotes customer engagement via personalized messaging across different channels. Marketing Analytics. Conclusion.
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