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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Yes, getting those leads into the sale pipeline. We have invited B2B Experts to shed light on the following question: " What is the biggest roadblock to converting marketing leads into the sales pipeline? How do marketers overcome this roadblock? Blog Marketing Interactions Twitter Ardath421. Ardath Albee.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Ardath Albee's Tip. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University , is a Salesforce Certified Administrator, and a speaker at numerous marketing events. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Ardath Albee's Tip. Managing your messaging and brand consistency across marketing execution means that all of your tactics must be included in your overall marketing strategy. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Maria Pergolino's Tip.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Ardath Albee.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

Ardath Albee's Tip. He's also the award-winning writer of the Webbiquity blog , which focuses on B2B lead generation and web presence optimization -- the fusion of SEO, search marketing, social media, content marketing and interactive PR. Tom Pick's Tip. Recommended Resources from B2B Marketing Experts.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Ardath Albee's Tip. When planning for content creation, B2B marketers need to take into account the information buyers need at different stages of the buying process. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. Maria Pergolino's Tip.

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The Content Marketing Question: To Gate or Not To Gate?

Ambal's Amusings

Ardath Albee's Tip. Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. aka The Blog Squad, is a Content Marketing Specialist helping professionals and small businesses with Content Strategies including smart blogging. Patsi Krakoff's Tip.