Hubspot

JULY 8, 2020

Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities. In fact, you might've already heard the term as Key Account Management, Key Account Marketing, or Client-centric Marketing. Simple right?

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

B2B Digital Marketer

OCTOBER 5, 2020

B2B Digital Marketing Has Never Been Easier. B2B Digital Marketing started as early as the internet boom in 1990’s. However, compared to that time, access to the internet and digital resources is much easier now and provides companies more opportunities to get into digital marketing. Memorable Quotes.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Engagio

MARCH 15, 2017

As members of revenue teams (marketing and sales) we love what automation has brought us. Pre- and post-event communications have never run smoother and every day we gain more information on our funnels, telling us where to focus our dollars and communication efforts. Time that’s often hard for us to find as digital marketers.

Allocation 54

Allocation Budget Programs Digital Marketing Funnels Gartner 54

BDB

SEPTEMBER 27, 2023

Leads are often considered one of the most tangible results a marketing team can produce in a short amount of time. For a marketing team, providing good quality leads for the business development function is, arguably, one of the most powerful ways to win the commercial team’s trust and buy in. Are all leads before SQLs the same?

Paid Content 26

Paid Content Lead Ranking Sales Qualified Leads Lead Generation 26

SnapApp

FEBRUARY 20, 2014

In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 20, 2013

In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you! Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Content loading.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

Optinmonster

NOVEMBER 15, 2022

This makes lead magnets one of the most important parts of your content marketing strategy. Lead magnets can take many forms, but they usually have the following characteristics: Promotes your business (generates leads). As a marketer, it’s your job to give them a compelling reason to do so. Bottom of Funnel Lead Magnet Ideas.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

Single Grain

NOVEMBER 11, 2019

These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at least one of their sales processes.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Single Grain

MAY 26, 2020

Mobile Marketer research suggests that around 40% of Millennials interact with chatbots daily, so naturally more and more businesses are using lead bots as one of their prime marketing channels in their overall marketing plan. Nod if you are a confessed chatbot fanatic (for lack of a better term).

Lead Generation 139

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 139

chiefmartech

AUGUST 20, 2018

And by martech, I mean the grand view of martech , the convergence of marketing, technology, and management practices across industries — and the hybrid marketing leaders who are driving the strategy and operations of that convergence. Sure, the marketing technology landscape has advanced tremendously over the past year.

Enterprise Management 45

Enterprise Management Work Management Marketing Management Marketing Attribution 45

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing. Account Based Marketing. Video Marketing. Marketing Technology.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

chiefmartech

SEPTEMBER 29, 2019

The theme of my keynote talk at the MarTech conference earlier this month was “platforming marketing.” I’ve spent much of my career thinking about two broad topics: marketing and platforms. Embedded — a centralized martech/marketing operations role/team. ” (Watch a reenacted video of the keynote here.).

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92

Vidyard

JULY 9, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 148

Startups Paid Content Advertising Agencies Paid Search Agency 148

Vidyard

JULY 10, 2020

It’s an all-too-common story: Someone is learning how to market a startup, so they acquire all the trappings of a marketing operation without knowing why they work. They didn’t start with the most important part of startup marketing: Understanding why people buy. It takes a serious and well-considered startup marketing strategy.

Startups 65

Startups Paid Content Advertising Agencies Paid Search Agency 65

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145