Enhancing Your B2B Buyers’ Journey
PureB2B
JUNE 23, 2022
The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Key B2B Buyer Journey Statistics to Learn From . 77% of B2B buyers say their latest purchase was very difficult— Gartner .
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