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Enhancing Your B2B Buyers’ Journey 

PureB2B

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. Key B2B Buyer Journey Statistics to Learn From . 77% of B2B buyers say their latest purchase was very difficult— Gartner .

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. Please explain what Business to Individual (B2i) means and how B2B marketers can shift their mindset.

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Close the Sales and Marketing Loop with Leadsbridge Integration

ActiveDEMAND

It is the inability to align their sales and marketing teams to work together as one unit. Businesses spent a lot of money to generate leads they hope will convert to sales opportunities. But, sales are not always the result. This means that the rest of the marketers are gambling with their marketing campaigns.

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7 Ways to Implement an Effective Omni-Channel Strategy

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 1) Create Buyer Personas.

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Sample Post | Omni-Channel Marketing

Sharpspring

If you’re a multi-channel marketer, you’re used to thinking of your brand as the center of the wheel. As a result, your marketing initiatives often fail to reach your whole audience. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. 2 Segment Your Audience.

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B2B Content Marketing Statistics and What They Mean

ClearVoice

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.)

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.