TrustRadius Marketing

MAY 12, 2022

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

Digital Experience Platform 98

Digital Experience Platform CMS Development Digital Asset Management Marketing Automation Services 98

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 144

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 144

Martech

DECEMBER 27, 2022

Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. New tech platforms, devices and trends will generate new behaviors by consumers, and marketers will have to keep up.

Enterprise Management 97

Enterprise Management Digital Experience Platform Organization Marketing Management 97

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. Advisory and consulting firms can support businesses in establishing a culture of continuous improvement by providing frameworks, methodologies, and tools for monitoring, evaluating, and optimizing customer experiences.

eCommerce 103

eCommerce Marketing AI Best Practices Consulting 103

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms.

Work Management 72

Work Management Marketing Management Ideal Customer Profiles Digital Experience Platform 72

Martech

OCTOBER 30, 2023

Personalization is not just a marketing buzzword. It has come a long way from its origins in the 1990s and is now powered by advanced technology, behavioral data and a plethora of marketing tools. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

Personalization 121

Personalization Practices Allocation Enterprise Management 121

TrustRadius Marketing

OCTOBER 27, 2022

For a small business, features like apps, loyalty programs, contact centers, or live chat may be the icing on the cake. Customer Engagement Platforms are essential when it comes to building a customer engagement strategy. Promoting Customer Loyalty. Engage Customers to Expand Market Share. Salesforce Experience Cloud.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96