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13 questions to ask digital experience platform vendors during the demo

Martech

Digital experience platforms are hot right now. That’s because DXPs, and the headless and hybrid CMS that are central to them, are revolutionizing the way content is created, managed and delivered to devices and platforms across the globe. Does the vendor seem to understand our business and marketing needs?

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What Is Digital Experience Software in 2022?

TrustRadius Marketing

If you want to transform your platform and workflow all at once, you might consider digital experience software. What Is Digital Experience Software? A digital experience ( DX ) itself is the virtual interaction between a user and the organization behind the website.

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Acquia Buys AgilOne CDP

Customer Experience Matrix

Acquia , which is moving past its roots in Web content management to become a multi-channel “digital experience platform” (DXP), took a big step in that direction today with a deal to buy the AgilOne Customer Data Platform. The logic behind this deal is so clear that there’s little need for comment.

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APIs are “very important” to martech buyers today, but they’ll be crucial for the coming wave of AI agents

chiefmartech

Now, over the past year, we’ve started to see generative AI features added to individual products that could perform tasks upon request. These are cool features, for sure! Or you might use a stand-alone iPaaS or enterprise automation platform, such as Workato, Make, or Zapier, which 16.1% Ask questions, get answers.

API 72
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Open-source customer data platforms: Can you unleash your data for less?

Martech

This type of unified customer database allows businesses to create personalized experiences and infuse their marketing with offers and discounts specific to audience members or segments. Open-source software is released by a community or organization with a license that allows users to view, modify and distribute the source code freely.

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms. In fact, the two were better together.

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Customer Engagement Software and Strategies for Enterprises

TrustRadius Marketing

We’ll explore the features and strategies your enterprise should consider for customer engagement. The tools we cover are: Adobe Experience Manager Braze Iterable Salesforce Salesforce Experience Cloud Salesforce Service Cloud SAP Service Cloud. Customer Engagement Features for Enterprises. Enterprise Knowledge Bases.