Writing on the Web

FEBRUARY 14, 2011

It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Or, better yet, what if they featured a video clip of a client who saved “X&# amount of dollars by coming to them instead? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

APRIL 11, 2011

And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you introduce storytelling into your marketing mix? According to these authors, when you produce great stuff, (blogs, videos, etc.) .&#. Sadly this classic marketing approach is everywhere.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 18, 2011

These goals apply to your website, your blog, your newsletters and everything you publish on the Web whether in text, audio or video. But without context, without drawing a picture for them through storytelling , they won’t take any action to further the relationship. Provide choices without confusion. Blog this on Blogger.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JANUARY 18, 2011

I recommend listening to his short video about sharing your personality on your blog, an interview done by Rohit Bhargava , author of Personality Not Included. And, what better way to show personality than short video clips like this one here. I was at this Blog World conference when Rohit interviewed Tim, in 2008. Post on Google Buzz.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JANUARY 17, 2011

Video clips. Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. E-newsletters. Social media profiles and updates. E-books, white papers and digital downloads. Some companies have personality through characters like the Aflac duck and the Geico gekko.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Convince & Convert

SEPTEMBER 21, 2010

If your audience skews older, you may not want to engage in a lot of “make a video&# contests, since that segment indexes low on the “Creator&# scale. link] Production Video Services Well, I must say…I found this blog post via Twitter. You can play with the Social Technographics Ladder data right here: 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167