Writing on the Web
APRIL 25, 2011
Storytelling and personalization is the biggest missing piece in content marketing as I see it. Storytelling is the best way to do that. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. But we don’t see that on many websites, do we?
Writing on the Web
JANUARY 11, 2011
The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t. I’ve written extensively about how to craft blog posts , and given you some outlines and templates for structuring blog posts. A success story, especially in the face of difficulties.
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Buzz Marketing for Technology
JULY 2, 2008
Storytelling. Filed in Narrative , Storytelling. 06:00 - Shawn distinguishes between storylistening & storytelling. 08:30 - "Storytelling" as a bit overwhelming vs things that you do everyday. 11:15 - The use of objects in storytelling - Madelyn applies this to mission statements. Newsletter. Open space.
Writing on the Web
FEBRUARY 14, 2011
It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. In a story, you not only weave in a lot of information, but you also arouse your reader’s emotions and energy. Persuading with a story is hard. Blog this on Blogger. Subscribe to the comments for this post?
Writing on the Web
NOVEMBER 11, 2010
Tags: Content Marketing Online Marketing Online Persuasion Attracting Clients blog marketing branding content marketing with blogs emotions narrative personality stories storytelling.
Writing on the Web
JANUARY 12, 2011
Good content marketing requires good storytelling. Fortunately, the human brain is a story-creating machine. In our lives, we take whatever happens and impose logic and chronology upon it. Consider these common phrases: Everything happens for a reason. One door closes and another one opens. More will be revealed. Things happen in threes.
Writing on the Web
APRIL 11, 2011
How can you introduce storytelling into your marketing mix? Sadly this classic marketing approach is everywhere. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out. How can you make your writing interesting, more like a good movie or book? Blog this on Blogger.
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