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Have We Seen This Social Media Movie Before?

Convince & Convert

That metric is called “open rate&# (post-modern email marketers call this the “render rate&# and use a slightly different method of calculation). This is reported as the click-through rate – which is expressed as a percentage. They can unfollow or unlike to remove themselves from the group.

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Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. One key concern among email marketers is open rates; how can you craft subject lines that increase the odds recipients will open your email messages?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us The technology appears useful at both ends of this spectrum.

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Marketing Salary Survey: Social Media Marketing by Aquent.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Bounce Rates. Finally, remember that bounce rates are taken into consideration for your search visibility as well. Your descriptions should also be catchy, in order to improve click-through rates. In fact, it will reflect poorly on your company, potentially harming your brand and conversion rates.