Remove webinars
article thumbnail

Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

article thumbnail

Sales Pipeline Radio, Episode 163 : Q & A with John Raguin @SeismicSoftware

Heinz Marketing

And I think for companies that are not excited necessarily about taking on more jobs, if you think about the impact that can have on your organization, I think, I heard a stat once that 25% of time for active, for B2B sellers is spent actively selling. So let me give you a few examples of first where sales enablement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . This metric allows you to see how quickly you are moving high quality leads from one end of the sales cycle to the other. Whittemore.

article thumbnail

B2B Content Marketing Statistics and What They Mean

ClearVoice

Whether you’re looking to speed up the sales cycle, find new audiences, or warm leads more effectively, a content marketing strategy can help. Most B2B marketers try to differentiate from the competition with content quality (83%) and by covering untapped topics/stories (72%) ( CMI ).

article thumbnail

Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

Three Reasons Sales Cycles are So Long. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. What differentiates the winning content marketers from their budget-wasting rivals? They produce webinars and buy ads to promote them. The funnel has been transformed.

article thumbnail

Map Your Content to the HealthTech Buyer’s Journey

Golden Spiral

Three Reasons Sales Cycles are So Long. Marketing influences buyers deeper and deeper into the funnel before the sales team becomes a factor. What differentiates the winning content marketers from their budget-wasting rivals? They produce webinars and buy ads to promote them. The funnel has been transformed.

article thumbnail

How to Improve Your Sales Conversion Rate: 10 Established Tactics

SnapApp

Most B2B organizations have the same mentality when it comes to conversions —“Download Now” for PDF content, “Sign Up” for webinars, and “Subscribe” for blogs. By the time they connect with sales, you’ve differentiated your organization and aren’t simply seen as one of ‘X’ vendors. Break Away From the Status Quo.