Why Marketing Needs to Own Demand Generation Right Out of the Gate
Webbiquity
FEBRUARY 15, 2022
Demand generation spans the entire buyer’s journey. Ram Charan explains that upstream refers to the “strategic process of identifying and fulfilling customer needs.”. Nurturing entails offering content to prospective buyers at various points in the buying journey. We like David Lewis’, CEO of DemandGen, point of view.
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