Velocity Partners

MAY 8, 2024

This is an interview with Udi Ledergor about the real goal of content marketing and the 95-5 rule. Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. How is the face of B2B marketing changing? This approach failed to grapple with just how hard the go-to-market challenge is.

Marketing Analytics Tools 83

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 83

B2BMarketing.net

MAY 13, 2024

So, marketer, you have this terrific, game-changing idea that in 2024, your business really needs to devote a good deal of time, budget and resources to strengthening, even repositioning, your corporate brand. You are sure this is the direction to take to differentiate your business, gain customer loyalty and grow SOM.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. How basic, and yet, how easily glossed over or missed is it, due typically to more pressing project or team demands? What goals do we have that address delivering business solutions?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Televerde

JANUARY 15, 2019

It was an exciting moment for our Televerde team and, as you can imagine, we’ve spent the better part of last quarter analyzing who we are, what we aspire to be, competitive differentiators, personality, voice, etc. That in and of itself is a differentiator. We’re really good at what we do. It gets us. It just feels right.

Paid Search Agency 49

Paid Search Agency Companies Brand Identity Branding 49

Outgrow

FEBRUARY 5, 2021

A good demand generation strategy aims at identifying prospective customers and running them through your marketing funnel to convert them into paying customers. We’ll not only tell you the meaning of demand generation, but also how it’s different from lead generation and inbound marketing. What Is Inbound Marketing?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Hinge Marketing

MAY 10, 2016

For most professional services execs, anticipating the work involved in a rebrand may be analogous to a kid standing before a messy room, with a parental edict that it Needs.To.Be.Cleaned. As a parent, I have the reasons for cleaning the room down pat. Where to even begin? What gets tossed, what gets saved? and one that wanes.

Ad Building 48

Ad Building Work Management Marketing Management Advertising Agencies 48

seo.co

FEBRUARY 14, 2023

That “something” is marketing, but not all marketing strategies are equally effective, or equally appropriate for a B2B SaaS brand. Defining an “effective” SaaS digital marketing strategy First, it’s important to understand what makes for a successful marketing strategy to begin with. Brand differentiation.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97