Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 102

SWOT Comparison Peer-to-peer Analysis 102

Vision Edge Marketing

JANUARY 30, 2024

Your growth strategy is the basis of how your organization will acquire, keep, and grow the lifetime value of customers, and increase its revenue, market share, and brand equity over time. A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. This will help you decide how your organisation wants to differentiate themselves from them later on. This is product development.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

TaylorMadeIn KEW

JANUARY 14, 2018

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place? Some of us may have ended up here by chance or through good luck, but the majority of us made a conscious decision to go into B2B marketing.

B2B Marketing 67

B2B Marketing Planning SWOT B2B 67

Valasys

SEPTEMBER 27, 2019

Architecting the roadmaps to excel at customer experience management (CXM) is incontrovertible for B2B marketers. B2B marketing starts with customers & ends with them. The customers’ journey has evolved & so, the marketers too have shifted their focus to the intent based targeting of the prospects to optimize their experiences.

Enterprise Management 49

Enterprise Management Marketing Management Marketing AI B2B Marketing 49

Optinmonster

MARCH 22, 2024

Customer Segments : How do you differentiate between customers? The Market and Your Competition In section 2 of your eCommerce business plan, you’ll want to talk about your niche and get into things like market size and identifying your competitors. Here’s an example of a SWOT analysis template: Section 3.

eCommerce 74

eCommerce Planning SWOT Business 74