Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. This type of analysis can help you discover how your brand can differentiate itself through marketing. For example, if your brand is launching a new product, one focus area could be price.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Keep track of your competitors’ social strategies, find out what’s working in your market and learn how well customer needs are being met.

Analysis 92

Analysis Marketing AI Examples SWOT 92

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Heinz Marketing

DECEMBER 26, 2023

Tracking and Analyzing Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) are vital metrics that offer a snapshot of a company’s performance in various areas. A comprehensive picture of an organization’s strengths, weaknesses, opportunities, and threats (SWOT).

Business 114

Business Analysis Work Management Forecasting 114

Sprout Social

NOVEMBER 30, 2023

Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Use their approach as a guide—or try something entirely different to differentiate your brand. Top posts: Track competitor posts performing the best.

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Marketing Insider Group

NOVEMBER 18, 2020

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. For other marketers, they feel senior management needs to focus more on customer insights rather than just on products and pricing.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100