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A/E/C Trade Show Marketing: 12 Ways to Maximize Your Firm’s ROI

Circle Studio

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. Subscribe to the comments for this post?

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The Ultimate Guide to the B2B Marketing Automation Solutions

Valasys

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. The brand provides B2B marketers with a full suite of features to manage email campaigns and also provides excellent tools for B2B sales teams.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. This is to help you differentiate between vendors that offer a similar way to accomplish something but one is clearly better (because it’s easier, or gives more options, etc.) You get the point. United States License.

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Strategies for CRM Opportunities

GreenRope

Leads vs Contacts. In GreenRope, contacts are people. Contacts can be joined together by being in the same company, but they represent a person. Opportunities are attached to contacts and/or companies, depending on how you define the opportunity. It is important to know that leads are the same thing as contacts.

CRM 40
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Strategies for CRM Opportunities

GreenRope

Leads vs Contacts. In GreenRope, contacts are people. Contacts can be joined together by being in the same company, but they represent a person. Opportunities are attached to contacts and/or companies, depending on how you define the opportunity. It is important to know that leads are the same thing as contacts.

CRM 40
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Strategies for CRM Opportunities

GreenRope

Leads vs Contacts. In GreenRope, contacts are people. Contacts can be joined together by being in the same company, but they represent a person. Opportunities are attached to contacts and/or companies, depending on how you define the opportunity. It is important to know that leads are the same thing as contacts.

CRM 40