What is SaaS marketing? 12 proven tactics to create and execute your own strategy
accelerate agency
APRIL 12, 2023
You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. Because of this, sales cycles tend to be longer in the SaaS sector than in many others, making some traditional marketing methods less well suited. In any event, the nature of SaaS involves continuous evolution.
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