Webbiquity
NOVEMBER 8, 2022
With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Social proof offers several benefits for both small to midsized businesses (SMBs) and large enterprises. Differentiates Your Offering.
Biznology
APRIL 1, 2013
Digital marketers (including me) have criticized the old “brand awareness” game, where that was the only measurement we focused on to show that our marketing is any good. But don’t let that focus on measurement lead you to the conclusion that brand marketing itself is unimportant.
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WebMarketCentral
JUNE 8, 2007
Janine Popick (JP): I've been in Direct Marketing for about 17 years in one fashion or another. In the late 90's after a merger with XOOM.com, NBC.com and Snap.com to form NBCi, I formed NBCi Direct, the direct marketing division of NBC Internet. In the early to mid 90's I managed Direct Marketing at Claris Corp.
Content Marketing Institute
APRIL 3, 2018
As we’ve outlined, one of the key elements of the approach of content marketing is that it cannot simply be a replacement for our direct marketing efforts. If we are ever to truly succeed with a content marketing strategy, we must provide for the capability to drive multiple lines of value for the business.
Webbiquity
JULY 26, 2010
Social Media Statistics for B2B Marketers , June 21, 2010. Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). 7 Old Fashioned Marketing Tips that Set You Apart , June 14, 2010. How to Calculate Social Marketing ROI , June 24, 2010. Dianna Huff ( @diannahuff ).
Convince & Convert
APRIL 28, 2010
First blush, I'd want to differentiate between marketing to this influencers and communicating with them. I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&#
Convince & Convert
FEBRUARY 23, 2012
Partnership with American Express, apparently 10,000 small businesses who are American Express cardholders are going to be invited to participate in this expanded beta in the next few weeks, to really turn over the keys to the Twitter ad system. How does that differentiation in brand manifest in social media?
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