SmartBug Media

APRIL 1, 2019

LinkedIn is quickly becoming a must-have tool for B2B businesses. Beyond simply fostering connections among its 590 million active members , the platform is also a powerhouse when it comes to lead generation. In fact, a recent survey found that LinkedIn generates more than 80 percent of a business’s total social media leads.

Linkedin 92

Linkedin Buyer Personas Allocation CAN-SPAM 92

Binary Demand

JUNE 21, 2023

When the prospect you target demonstrates a reciprocal interest in your product, it signifies a perfect match. But where does a B2B company get the intent data from? Choosing from the best B2B lead generation compan ies can help you get the needed data. Let us find out how intent data is collected.

Intent Data 98

Intent Data Ideal Customer Profiles Intent B2B 98

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

SmartBug Media

OCTOBER 9, 2019

Inbound lead generation is critical to organizations looking to build a true pipeline. Keep reading for tips and guidance on creating, assessing, and improving your strategy for lead generation marketing. In general, buyers go through three phases when making a decision: Awareness, Consideration, and Intent.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

DealSignal

APRIL 10, 2024

Below are three strategies using B2B intent data that will help increase demand, improve lead generation, and create deeper engagements with leads—each essential when it comes to enabling your sales team to close deals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

PathFactory

FEBRUARY 26, 2020

LinkedIn, for example, is a social networking site with hundreds of millions of business professionals who use it daily to connect, educate, and inspire one another. But if you go beyond the basics of LinkedIn, it can allow your marketing team to cut through the noise to reach your target audience? Why use LinkedIn for ABM.

Account Based Marketing 96

Account Based Marketing ABM Linkedin Work Management 96

Rev

JANUARY 18, 2023

If you apply what you’re about to learn in this guide, you can start to harness the power of demand generation (demand gen) to increase your sales pipeline with quality leads. So, before we go further, let’s explain… Demand generation vs. lead generation: What’s the difference?

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78