Salesforce Marketing Cloud

MARCH 7, 2024

These targeted groups are typically based on behavioral or demographic data, such as geographical location, previous purchases, or specific actions taken on your website. And in the world of digital marketing, meaningful conversations translate to lasting connections and business growth. Let’s take travel as an example.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

JANUARY 4, 2024

Segmentation : You can segment drip campaigns based on criteria like demographics, behavior, or previous interactions. What is it, specifically, you want to achieve with your automated emails? Do you have a strategy for finding their demographics and behavior? Next, research how to select the right marketing automation tools.

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Navigate the Channel

DECEMBER 1, 2023

Applications of Predictive Analytics in Marketing Predictive analytics has a wide range of applications in marketing, including: Customer segmentation Predictive analytics can divide customers into segments based on their characteristics and behavior, including demographics, psychographics, geographics and firmographics.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

Navigate the Channel

JANUARY 3, 2024

Group your subscribers based on demographics, psychographics/behavior and preferences. This clearly shows the importance of creating mobile-friendly emails, and it’s something that leading e-commerce brands are doing,” according to marketing automation platform Drip. Always segment your list(s). Do not be this emailer.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Act-On

FEBRUARY 26, 2024

Ad IDs allow advertisers to track and target mobile users with personalized ads based on their behavior and interests while allowing users to limit ad tracking and protect their privacy. How to Find a Better Marketing Automation Solution Stop dreading your software. What is the California Consumer Privacy Act (CCPA)?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214