markempa
MAY 30, 2017
From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. I write for lots of different publications, and now I head up the forward-looking marketing ideas and theories as Principal of Marketing Insight at Salesforce.com. Lead Nurturing: 5 Useful Tactics to Get More Opportunities.
Lead Liaison
OCTOBER 12, 2017
As a user myself, I first started using Salesforce.com. Whether you’re using enterprise-level CRMs such as Salesforce.com or Microsoft Dynamics, or something with the essentials such as OneFocus™ or Pipedrive, having a marketing automation system coupled with your CRM is vital these days. Sales Insight.
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The Effective Marketer
JUNE 1, 2012
The personas will help drive your content marketing efforts and your lead nurturing programs. Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel. Grande Guide to Lead Nurturing , by Eloqua. by MarketingProfs.
LeanData
APRIL 8, 2015
“The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.
Adobe Experience Cloud Blog
AUGUST 31, 2011
In order to correctly target our database, we leverage our events functionality to segment based on various demographic and behavioral information. For example, if a lead does not open email follow-up #1 in the first 10 days, Marketo sends email follow-up #2. Visit us at Booth 817 or visit [link].
LeanData
APRIL 8, 2015
“The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.
LeanData
APRIL 8, 2015
“The combination of Marketo with LeanData allows our customers to take a whole new approach to lead nurturing and drip campaigns by segmenting by account details such as sales stage, account owner, customer status, products owned, or other account demographics. LeanData on Salesforce AppExchange. LeanData Research Study , Sept.
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