Unbounce

JUNE 8, 2020

More importantly, do you have a way to capture those leads while they’re on your site? It’s possible you have qualified leads covertly browsing your online shop or poking around your features page at this very moment. With an irresistible lead magnet. The Power of Lead Magnets for Ecommerce and SaaS.

Sales Qualified Leads 139

Sales Qualified Leads eCommerce Lead Ranking Lead Scoring 139

Webbiquity

MAY 31, 2022

There is no shortage of LinkedIn tips online, offering guidance about posting content and generating leads. Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Image credit: StockSnap on Pixabay.

Linkedin 338

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 338

SnapApp

FEBRUARY 5, 2019

Marketing and sales teams used to have separate responsibilities. Marketing teams were responsible for generating leads, and sales teams converted those leads into customers. But these days, the lines between marketing and sales teams’ responsibilities have blurred. 17% plan to start using data appending.

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results. Below are some examples.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

GreenRope

SEPTEMBER 16, 2020

Email marketing continues to thrive as one of the most popular and easiest forms of one-to-one communication for businesses to build long term customer relationships. But after almost four decades of being a marketing staple, the same question continues to get asked by people everywhere - what makes a successful email campaign?

Template 52

Template Practices Ad Building Best Practices 52

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

GreenRope

JUNE 18, 2020

6 Benefits of Marketing Automation. An in depth treatment of the relationship between Complete CRM and marketing automation. Sales seers and marketing mystics foretold of the emergence of a technology that could level the playing field, letting small businesses grow and scale in ways never before imagined. THE MARTECH G.O.A.T.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Enterprise Management 52

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. A/B Testing.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. How to Generate Leads with Content Marketing.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Valasys

APRIL 4, 2023

Maybe it’s time to try Outbound Lead Generation! Some folks might scoff at the idea of outbound lead generation being outdated or spammy. But trust me, it can effectively reach out to those untapped markets when done right. Okay, but first, let’s start with the basics : What exactly is Outbound Lead Generation?

Lead Generation 52

Lead Generation Sales Management Marketing Automation Services Sales Qualified Leads 52

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. Want to learn marketing analytics?

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28