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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

When the Metadata Marketing Team read through the Forrester Wave : B2B Advertising Solutions report, we were…a little surprised. Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising. What Forrester got right. What Forrester got wrong. Number 1: The state of B2B Marketing.

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Customers enjoy a better and more consistent experience, and brands gain more control of the customer journey. Consistent Brand Voice. Technology to the rescue!”

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You’re interested in ABM but what will it cost?

Martech

You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000. Forrester found that 70 percent of organizations expected the average cost to rise. The new B2B buying journey doesn’t include a lot of talking with suppliers.

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The best pharma event management companies in 2023

SpotMe Blog

Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report. The data and insights help you improve future events.

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20 Ingenious Ideas to Transform Customer Experience (CX) in 2020

Martech Advisor

The customer journey is no longer confined to the process of completing a transaction. It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Depict the Hero’s Journey. The Hero's Journey. Image source: Wikipedia.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

They may have perused your website or checked out your social media, but have not gone any further. Forrester Research found that companies who engage early win 74% of deals, while those that do not, win around 26%. Take a look at the journey below. SQL: Requested a live demo, trial or to speak with a sales rep.

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5 Best Ways to Qualify Leads and Push them Down your Funnel

GreenRope

They may have perused your website or checked out your social media, but have not gone any further. Forrester Research found that companies who engage early win 74% of deals, while those that do not, win around 26%. Take a look at the journey below. SQL: Requested a live demo, trial or to speak with a sales rep.