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The Winds of Change

LeanData

Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

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The Winds of Change

LeanData

Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

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article thumbnail

The Winds of Change

LeanData

Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

article thumbnail

The Winds of Change

LeanData

Startups, no matter how innovative and disruptive to the status quo, couldn’t continue to spend more in sales-and-marketing costs than they received in revenue. Many long-term tech watchers have noted that the Valley was overdue for a philosophical correction, if nothing else. The new term has become “smart growth.”

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Marketer of The Month Podcast- EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale

Outgrow

Demand capture vs demand creation – navigating through the current economic climate. EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale. So I think it is an attempt to put a nice term on something that’s otherwise uncomfortable. Investing in immeasurable marketing tactics.

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What Is Category Design in Marketing (And Why Is It an Important Strategy)?

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Related Content: 10 Lessons Startups Can Learn from Uber’s Growth. Get A Free Consultation. Get A Free Consultation.

Design 131
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Sales Pipeline Radio, Episode 124: Q&A with Chandar Pattabhiram @chandarp

Heinz Marketing

This episode is entitled, “ Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram “ Chandar manages all aspects of marketing including, demand gen, corporate, product, and industry marketing as well as lead the company’s global marketing strategy. Marketing begins with storytelling,” he said. “It