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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

Summary: marketing vendors offer several types of social media applications. CRM vendor RightNow offers something similar under the label of Cloud Links. - It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.

LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. I didn't write about them because the vendor was planning some major improvements and it made more sense to publish a review after these in place. The process to set up multi-step campaigns (which the vendor calls “lead flows”) is now quite straightforward.

ActiveConversion Review - SMB Lead Management


From Web Analytics to Demand Generation. Therefore I initially called them a ‘niche vendor’ However, the product has evolved into a fairly complete marketing automation suite for SMB companies.

NitroMojo and Marketing Advocate Specialize in Marketing Automation for Channel Partners

Customer Experience Matrix

Here are two more vendors with related offerings: NitroMojo focuses primarily on lead distribution and tracking. It provides a resellers with a vendor-sponsored microsite that gives them access to marketing content, prospect lists, acquisition email campaigns, and automated nurture emails. Resellers define their target prospects when they set up the system and then purchase suitable lists from suppliers including NetProspex , Jigsaw , and Harte-Hanks.

New White Paper and Eloqua Prospect Profiler

Customer Experience Matrix

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. There’s nothing new about demand generation systems making prospect behavior available to sales people.

Inbound Marketing and Outbound Marketing, by Tony Soprano

Smashmouth Marketing

Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal. Then there was the Google. Studies have shown recently that most buying decisions start with a Google search.

Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers

Smashmouth Marketing

but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. The best lists we've seen for the money are from Jigsaw hands down. You can go the next step too, even with a good Jigsaw list, by doing list validation and cleaning.

Getting More Out of Each Click with "Post-Click Marketing"


lead automation management vendors. These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. Contact names are available free through LinkedIn or on a pay-or-play basis from Jigsaw.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

How B2B Marketers Can Get More Leads into the Funnel via Inbound Marketing

Modern B2B Marketing

I learned the right way fast, becoming a demand generation machine!). Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation. The biggest of these includes keeping Google aware of your site.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. My point: B2B marketers are looking elsewhere for help generating demand. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.