Navigate the Channel

MAY 30, 2023

According to American Marketing Association research, millennials and Gen Z aren’t just cool with social responsibility—they demand it. Diversity refers to the range of demographic and psychographic distinctions in a target audience, such as race, sexual orientation, age, education, religion, etc.

Planning 65

Planning Paid Search Agency Psychographics Work Management 65

Content Standard

MAY 10, 2019

To get there will be a journey in itself, though, and will involve loads of research , from social listening, customer surveys, focus groups, and analyzing website data. But the results are worth the pursuit, as they will help you focus on and achieve the ultimate end goal: a better customer experience.

Buyer Personas 101

Buyer Personas Design Ad Building A/B testing 101

Convince & Convert

DECEMBER 7, 2023

For example, if you notice a spike in discussions around rising demand for biodegradable products, then you may want to target eco-warriors as a fresh target market. This could include members from within your organization or an external focus group. Gather a diverse group of individuals to review and provide feedback.

Campaigns 135

Campaigns Planning Paid Search Agency Peer-to-peer 135

Outgrow

AUGUST 17, 2022

Psychographics- Lifestyles, goals, values, personality, attitudes, or opinions. This will surely help you focus your efforts as per the scope of your requirements. By combining demographics with behavioral and psychographic questions, you can surely get a much better understanding of your customer profile. Focus group testing.

Ideal Customer Profiles 40

Ideal Customer Profiles Profiling Process Tips 40

Hinge Marketing

APRIL 15, 2020

The target is often selected because the firm has a particular competitive advantage with that segment (such as the ability to deliver superior value or a higher level of demand for your services) or the segment has a higher growth rate. Watch our on-demand webinar: How B2B Research Can Supercharge Your Content Strategy.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Research 116

Cintell

FEBRUARY 15, 2016

Donna Danis, Senior Director, Strategy Consulting, Demand Spring. Donna is the Senior Director, Strategy Consulting, responsible for Demand Spring’s Strategy Consulting line. Donna is a senior demand generation strategist and practitioner with more than 20 years of experience in B2B marketing.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

The ABM Agency

MARCH 28, 2023

Understand Your Audience Understanding your target audience is essential for successful account-based marketing and demand generation. but also psychographic information like interests or values. You can use surveys or focus groups to gain further insight into the motivations behind their purchasing decisions.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52