Engagio
JANUARY 20, 2024
Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “Everything is getting so interconnected.
DemandBase
APRIL 12, 2020
First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” There are a number of ways to skin the marketing attribution cat—most of them arbitrary. Check out our ABM Masterclass on-demand webinar.
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Adobe Experience Cloud Blog
JANUARY 7, 2020
Personas – show relevant content for some of the personas we sell to, such as marketing operations, demand generation, and marketing leaders – this helps increase CTR. In addition to LinkedIn, we also use Demandbase for display advertising. Step 4: Measure the impact of ABM-specific efforts.
NetLine
JANUARY 23, 2020
Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. Instead of thinking about channel contribution to pipeline, all marketers need to think about multi-touch attribution and automated marketing mix analytics. The team at Demandbase.
Engagio
OCTOBER 13, 2020
Need for multi-channel orchestration. This explosion in marketing noise has made it more difficult to reach buyers through digital channels, making it more important than ever to orchestrate human and digital touches. A human, personalized touch is often more trustworthy, and thereby more effective.
Heinz Marketing
FEBRUARY 8, 2021
” and our guest is Jon Miller , CMO at Demandbase. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. ” To Engagio, to Demandbase. I ask Jon how do we get beyond ABM?
Full Circle Insights
FEBRUARY 28, 2021
With attribution capabilities inside the CRM, marketing can link revenue to campaigns and analyze which types of marketing outreach produce the most ROI and reallocate budget dollars as appropriate. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. MQL vs Revenue-Based Demand Planning.
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