Adobe Experience Cloud Blog

OCTOBER 19, 2016

Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Bottom-of-the-Funnel (BOFU).

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Demand Generation Agencies Top of Funnel Demand Generation Lead Ranking 48

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. Most of our clients follow the SiriusDecisions waterfall model (MQL, SQL, etc.), The results were dramatic.

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The Point

SEPTEMBER 17, 2014

Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. Improve deliverability and overall email performance as measured by open and click rates. Re-posted with permission.

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Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. So, what qualifies as a good lead?

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Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

PureB2B

FEBRUARY 22, 2021

Well, it’s a bit more complicated than that and we’re going to attempt to explain why that is, and how to best navigate this challenge to ensure that your demand generation needs don’t fall by the wayside in the process. The Marketer’s Demand Generation Challenges. You get the struggle? So herein lies the problem.

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Process Top of Funnel Lead Ranking Work Management 62

PureB2B

FEBRUARY 22, 2021

Well, it’s a bit more complicated than that and we’re going to attempt to explain why that is, and how to best navigate this challenge to ensure that your demand generation needs don’t fall by the wayside in the process. The Marketer’s Demand Generation Challenges. You get the struggle? So herein lies the problem.

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Process Top of Funnel Lead Ranking Work Management 62

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.

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Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Directive Agency

FEBRUARY 28, 2022

There are several metrics one can review to understand baseline campaign performance such as CTR, Click to Open Rate, Bid, and Cost per Lead when running a lead generation campaign. What does that translate into for the number of MQLs and SQLs needed? We can now see cost/MQL and lead > MQL > SQL conversion rates.

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The Point

JANUARY 13, 2015

As a B2B agency , our firm creates and executes dozens of email campaigns every month, and that experience tells me that a large percentage of B2B marketers, even at companies that otherwise do a very sophisticated job at demand generation , fail to measure or compare email campaign performance using any metrics other than opens and clicks.

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Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

DealSignal

MAY 8, 2023

If, like most B2B marketers, you’re measured on leads (MQL/SQL), pipeline (opportunity conversion), and contribution to revenue, time could be running out to hit your numbers for the quarter or even the year. Run a highly-personalized email marketing campaign targeted at ideal buyer personas in under-engaged and under-penetrated ABM accounts.

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Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Inbox Insight

NOVEMBER 23, 2022

In its simplest form, lead generation is about capturing and stimulating the interest of buyers and involves collecting a potential customer’s information — such as name, email, company name, and job title — and then using that information to target them with customized sales pitches or ad campaigns. Ask yourself questions.

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Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

6sense

DECEMBER 10, 2021

CMO Casey Carey shared how Kazoo reimagined its demand-capture strategy to drive significantly higher account engagement, conversions, and win rates. 63pp MQL quality. 70% 4Q21 MQLs YoY. 21pp deal win rate. 6sense orchestration (for account targeted advertising/email). 307% organic traffic.

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Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . It’s a vicious cycle. 5: Opportunities. .

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

PathFactory

SEPTEMBER 19, 2018

Jen Rios , Senior Manager of Demand Generation at Invoca. Kim : What I’ve been focussing on with a lot of clients is looking at behaviors and who the individual is and then really targeting a personalized message to them at the right time. Once they MQL they move to the Ok Cupid track.

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Lead Ranking Top of Funnel Marketing Qualified Leads Click Rate 40

SnapApp

OCTOBER 3, 2017

When transitioning from lead to account based, I've also set goals that link lead funnel metrics to account metrics like revenue / lead; leads in target account segments; engagement / account. . My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account.

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Hubspot

SEPTEMBER 16, 2015

Open rate is calculated by taking the number of times an email was opened, and dividing that by the number of times that same email was delivered. While open rate is sometimes said to be misleading , the metric is still an important one to measure. Clickthrough Rate. Opportunity-to-Customer Conversion Rate.

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Top of Funnel Clickthrough Work Management Planning 28