Inbox Insight

MAY 24, 2024

When considering outsourcing your lead generation , selecting the appropriate partner is not just imperative—it’s critical for fueling your sales pipeline and enhancing your ROI. Without vetting potential vendors, there’s a tangible risk of allocating budget towards low-quality leads, affecting your sales funnel.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

ClearVoice

AUGUST 7, 2023

For marketers, the first step in capturing that attention lies at the top of the sales funnel. Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. Understanding Top-of-Funnel Content The Awareness Stage Top-of-funnel content meets the consumer at the first stage of their journey.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. Like almost every B2B company on the planet, I knew my success would hinge largely on paid social advertising. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Engagio

DECEMBER 28, 2020

Personalized and contextual customer experiences will fuel Account-Based Marketing success. The notion of ABM as a novel concept is outdated as it is clear that many organizations are embracing it as a mainstream strategy to establish and grow revenue relationships with specific accounts. Maneeza Aminy.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

MARCH 23, 2021

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Research Your Target Audience for Video 4. Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback. Starting from scratch? No need to worry.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Vidyard

OCTOBER 27, 2019

You can start to use video to increase qualified leads in your sales pipeline and prove ROI. Research Your Target Audience for Video 4. Brand goals can be just as important as revenue ones because they help position you for future success and often take into account qualitative feedback. Watch and Learn. Starting from scratch?

Enterprise Management 83

Enterprise Management Video Marketing Marketing & Strategy Marketing Strategy 83

Directive Agency

JULY 26, 2017

It takes anywhere from 6-8 touches (on the low end) to “generate a viable sales” lead according to Salesforce. This is like your sales funnel laid out horizontally. Top of the Funnel: Customers find new brands through social (recommendations from peers), ‘generic paid search’ around product categories, and display ads.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40